Moutai 1935: A Toast to Cultural Heritage

Reviving Tradition in Liquor Packaging Design

Chengdu Wanjiazu Technology Co., Ltd has crafted a remarkable narrative through the design of Moutai 1935, a liquor packaging that transcends mere aesthetics. By integrating traditional Chinese genre paintings into the design, the packaging serves as a canvas, depicting the historical salt transport and liquor commerce of Guizhou. The golden ripples on the bottle's shoulder are not just decorative elements but symbolic representations of time, the Chishui River, and the hardworking spirit of the local people.

The distinctiveness of Moutai 1935 lies in its ability to encapsulate the cultural essence of a classic Chinese distilled spirit while embracing modern design principles. The relief patterns set against the Chinese red backdrop create a golden scroll effect, telling the ancient stories of salt sellers in Moutai town. This innovative approach to design sets Moutai 1935 apart from its contemporaries, offering a unique visual and tactile experience.

Environmentally conscious production methods are at the heart of Moutai 1935's realization. The gift box is constructed from eco-friendly materials, while the bottle itself is made from traditional glass, enhanced with a glaze spray for visual depth. The zinc alloy cap features a cutting-edge anti-counterfeit design, marrying functionality with design excellence.

Despite the challenges of reimagining the common red and gold color scheme prevalent in Chinese liquor packaging, the design team succeeded in creating a muted yet profound hue that exudes classic elegance. The inclusion of genre paintings not only adds artistic value but also infuses the product with a rich cultural narrative, distinguishing Moutai 1935 in the market.

The design of Moutai 1935 is not just an aesthetic triumph but a tactile delight as well. The relief text and patterns, enhanced by a glaze spray, provide a secure grip and an inviting touch. This thoughtful design consideration ensures that the experience of holding the bottle is as memorable as the spirit it contains.

Recognized with the prestigious Golden A' Design Award in 2024, Moutai 1935 is celebrated for its innovative design that honors tradition while setting new trends. It stands as a testament to the power of design in bridging the past and the present, offering a culturally rich experience that resonates with connoisseurs worldwide.